Jean-Marie Ayer

Jean-Marie is a highly qualified executive with academic background and extensive international experience, having more than 16 years of executive management, business development, sales & marketing, financial and controlling experience within corporate and start-up environment. His experience spans both at the operational and board level.

Since co-founding Dartfish in early 1999, he led the company as Chairman & CEO until he moved his position to Managing Director for Sales and Marketing in 2003, and focused on promoting sales and marketing and business development until January 2007. Since early this year Jean-Marie executes his new role of developing a new strategic path for the company.

Jean-Marie started working at ABB Holding, Zurich Oerlikon, as financial assistant in 1989 and moved to Czech Republic in 1992 and worked as Project Manger at ABB EJF until 1994, and then as CFO at ABB Power Generation SDN BHD, in Malaysia, for the for the following 3 years. From 1997 to 1998 he served as Vice President of Swisscom International managing 25 international joint ventures.

He earned his master’s and Ph degrees in Economics at University of Fribourg and wrote several text books for economics at secondary and college students in Switzerland. He speaks French, English and German.




Last Education

Ph. degree in Economics at University of Fribourg


French, English, German




Entrepreneurship / Innovation and International Entrepreneurship
Innovation Management & Organizational Behaviour
Strategy and Management
Venture Financing, Entrepreneurship, Business Model Innovation
Entrepreneurship Marketing
Visionary and Entrepreneurial Thinking
Technology Entrepreneurship
Human resources: Learning, Cooperation, Creativity
Intellectual Property
Ventures in Action
Entrepreneurial Finance
Innovation Factory & Innovation Process
Growth Management
Strategic Management
Organizational Behavior, Human Resources & Entrepreneurship
Marketing and Sales and Business Development
Growth Management
Idea Generation & Business Design
FINTECH Circle Innovate - Digital Ecosystem Director
Entrepreneurship, Ventures in Action, Prerequisite Course