Cristina Lendvai

I finished the Master Program in Entrepreneurship at School of Business Administration (SBA), Fribourg in 2011. I also obtained a BSc in Marketing from the University Valahia, Romania and a Master degree in Intercultural Management from the University of Bucharest, Romania. Currently, I am working as a Marketing intern at British American Tobacco in Zug, Switzerland. Previously, I worked as: scientific collaborator (Institute for Entrepreneurship & SMEs in Fribourg/Switzerland), research assistant (Horizon Semiologie Association in Paris/France), marketing agent (JTI/Romania) and financial consultant (Creditteam/Romania). Aside from my professional life, I enjoy outdoor activities (hiking, biking), dancing (salsa, tango), traveling, meeting new people and discovering new cultures. I like to aim high, be passionate, work hard and stay positive!


Class of 2011, Alumni


Cristina [dot] lendvai [at] hefr [dot] ch


Last Education

Bachelor degree in Marketing, University Valahia, Romania


Romanian, English, French, Spanish, Italian



Master Thesis Title

Branding Strategy for Born-again Global Companies. Creation of a branding analysis tool for Swiss family-owned companies